Social Media For Restaurateurs

 

For 5 years we have been helping companies of all types with marketing and social media. During this time more of our meetings than we care to admit took place at restaurants and coffee shops. The meetings and the restaurants ranged from amazing to abysmal. But all the while this was happening none of us ever stopped to think about how we could help the businesses that were helping by us, filling our bellies and providing impromptu conference tables. Sure, we tip well after all ever person (seriously every one) worked in the restaurant industry at some point in our lives, most of us while going through college.

Now, we are not claiming to be the first with this idea. However, due to our experience in both restaurants and social media, not to mention mobile events, we do feel we are doing it a little better. The benefits of social media are constantly being argued. We feel in most cases where businesses are unhappy with social media they just didn't get the formula right. There are over 340 major social media platforms and with that many options there is a lot of room for error. It is also not practical or useful to have a presence on every platform. The key is synergy, using a few tools that work well together and help you stand out in the crowd.

 

Our social media packages, tailored for restaurateurs, develop the synergy to improve visibility and, as a result, sales. Most restaurants these days have websites. If you don't we can help you there as well. Social media marketing programs, using the term loosely, usually consist of a Facebook or Twitter page. Some very ambitious owners even have both. Now, the common problem we see is these pages are valuable real estate that are often not utilized smartly. Another common mistake is what is being shared. Yes people get it you sell food and you think it is wonderful and want people to eat it. If that is all you share it gets old long before you develop any sort of benefit from your social media program and the results are disappointing. There are many other issues, mobile apps, online reviews, blogs and SEO to name a few, we need to make a living. Contact us today to set up a meeting and get your restaurant to stand out from the crowd!

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